1949 IRIS LOVER'S CATALOGClick Picture to Enlarge
COVER: The 1949 edition of the Scrheiner's Iris Lover's Catalog is graced with a picture of CONFETTI, their sole 1949 introduction. The cover itself is thin, like the inner pages of the booklet, with a shiny plastic coating on the outside. The catalog remains the same size as the 1939 catalog. The font used for the Schreiner's logo would be the format they would use for all of their subsequent catalogs until 1989, when it was replaced with the current Schreienr's logo.
ABOUT: The 100 Best Iris feature had been reduced to one page. It is here where Schreiner's takes a more modern approach listing varieties by description with pictures scattered throughout. The font style consisted of the variety names in a sans-serif, all-caps font. The description was then slightly smaller in a serif-type font. They would use this format for many decades, perhaps until the 1985, but definitely by 1987, where the blue color was used for the names. On the back cover, was the unique symbol Schreiner's Daylilies and Irises. This didn't last very long, as by the time 1952 came, it had been reverted back to Schreiner's Iris. GREETING: We are happy to present the 1949 edition of "An Iris Lover's Catalog." The remarkable growth in popularity of the Iris is certainly well deserved. Many fine and varied hybrid types, such as illustrated on these pages, are available to the discriminating gardner. These modern Iris in your garden will be a source of unbounded joy. We have aimed to assemble the finest creations in our list. It is exciting to grow and test the new novelties from the many hybridizers and to see what's new. Each year we make several interesting finds which we add to our listing. Such discoveries are the high spots of gardening experience and no two years are ever alike. This past year the flowering of the new Iris PINNACLE was the high spot of the season. What will the 1949 flowering season bring? How exciting and interesting a hobby this flower growing can be! The amazing versatility of the Iris is exemplified, for instance, on page 2 in arrangement indoors and on pages 32 and 33 we present some interesting planting suggestions for the garden, either formal or informal design, as you prefer.Zest is added to our summer garden by the Hemerocallis (Daylily) family. On page 44 we seet he happy combination of a Daylily and Iris planting. We are very enthusiastic about this superb summer flowering perennial. The array of different colors, types and blooming seasons enriches our garden. It's an exciting adventure to grow these new garden Cinderellas.
To our many customers and friends we extend thanks for the fine business you have given us this past year. We appreciate the strong bond of friendship with out customers and we hope our flowers will help to make the world a bit more beautiful.
ROBERT SCHREINER IRISES INTRODUCED:
SCHREINER INTROS:
Confetti
OTHER INTROS:
Honolulu Belle (Joseph Becherer)
Pinnacle (Jean Stevens)