COVER: This 8.5" x 11" catalog sets the backdrop that is to be used in every Schreiner catalog until the mid-1980s. The photograph of on the cover is called "Iris Time at Schreiner's." The 1964 catalog does not feature any particular iris, and would be the last catalog to do so.

ABOUT: This is a typical catalog where it's type ran until the mid-70s. Irises were listed alphabetically, followed by their description with pictures scattered throughout the catalog. The font style consisted of the variety names in a sans-serif, all-caps font. The description was then slightly smaller in a serif-type font. They would use this format for many decades, perhaps until the 1985, but definitely by 1987, where the blue color was used for the names.

GREETING: The ethereally beautiful Iris can transform your garden into a dream garden, truly an earthly paradise. In this catalog we have assembled a selection of garden iris - varieties whose floriferousness and brilliancy in the clump make them of immense value for the unexpected bounty of beauty received from their iris. Or grow some for the sheer joy of having a wonderful clump of beautiful iris. A planting of iris will beautify your garden beyond belief. And your enjoyment of these queenly flowers will increase as each new flower opens and the clumps increase year by year. You will find yourself hurrying to the garden before breakfast at "Iris Time" to see what new kind has opened since the previous evening. It's an exciting time. And let's admit it. It's fun to share the thrills of a beautiful flower with family, friends and appreciative neighbors. Even passers-by stop, our customers write. In novelty of coloring, beauty of form and wondrous rangein size and style, from the tiny waifs to the large tall bearded kinds, each kind is a converstaion piece.
     For 39 years it has been our privilege to enjoy the growing and distribution of new iris the length and breadth of the nation, yes, even the world. Now we have second generation cutomer friends who have followed the interest of an iris loving mother or father. Without your loyalty it would not have been possible for us to continue our hybridizing efforts and produce even more beautiful new iris. It is a fascinating work, advancing and refining the many colors this glamourous flower allos. We thought you might enjoy sharing with us the signal honors these iris received last year. Three outstanding horticultural medals were received. The W. R. Dykes Memorial Medal in America for the best American iris, the Foster Achievement Plaque awarded by the British Iris Society and the Gold Medal awarded by the IGA (International Garden Exhibition) at Hamburg, Germany, both for achievement in iris hybridizing. We illustrate the Dykes Medal and the Foster Plaque below. We regret that transport time did not permit us to get a picture of the IGA Gold Medal.
     As you leaf through this 39th edition of An Iris Lover's Catalog we hope it will give you pleasure. Let it be your dream book to a beautiful iris garden. We have two outstanding Special Offers in this catalog. On pages 51, 52, and 53 in the form of a Quantity Discount and on the last two pages we have the Bargain Mart. Look them over and choose some new Iris for your garden. Few things can buy as much pleasure as money spent on Iris. We hope your Iris year of 1964 is a most enjoyable one.
     ROBERT SCHREINER

     OTHER INTROS:
           None

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